If ever we needed to verify that data is the competitive differentiator then consider Tesla and GM below.

AI, machine learning and robotic process automation need massive data- not just "big data".

The organisations that own the data, can give context by joining disparate data sources and finding causal relationships have the key to domination.

Travel, insurance, banking, autonomous vehicles, hospitality- doesn't matter. The Googles and Facebooks of the world can steal markets exploiting the data they amass.