Why Marketing Analytics Hasn’t Lived Up to Its Promise
The gap between the promise and the reality of analytics points to a disconnect that needs resolution. Companies need to better align...
Regular and digestible Big Data and Analytics insights.
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The gap between the promise and the reality of analytics points to a disconnect that needs resolution. Companies need to better align...
The importance of context for analytics strategy.
Information value is created when uncorrelated data is correlated leading to new...
Research shows the ups and downs of investments in analytics projects and the fixation on AI.
HBR article ( link at end of article)...
The quest to harness and harvest big data for the insurance industry continues to gather pace. Gathering, owning, analyzing and...
"Most data scientists today agree that it’s important to have some domain experience about the problem you’re trying to solve before you...
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