Nucleus Research

estimates that toggling between applications can take up as much as 1 to 2 hours of an employee’s time each week. On the other hand, embedded analytics is adopted three times more than traditional standalone BI.

More importantly, it’s not what people want. People need analytics in context of their jobs to make truly effective decisions and take action. For most of us, that means in the business applications we use every day for sales, operations, finance, marketing or HR. Standalone analytics applications simply don’t do that.

More thought leadership:-

"Data & analytics in hands of everyone who needs it"

"BI Vendors Measure up against Gartner 2017 BI MQ & Critical Capabilities Reports"

"Analytics should be an enterprise-wide strategy"