SMEs are constantly being told about the benefits of big data, but the reality is that many don’t know where to start or have the time and expertise to produce insights that actually impact their day-to-day decision-making.” The launch of the new platform comes as a survey of SMEs reveals that half use ‘gut-feel’ in decision-making, with only 34 per cent using data and most citing lack of time and associated costs as the major barriers to leveraging big data. Despite this, SMEs indicated that they would derive the greatest benefit from big data in the areas of long-term planning, cost reduction and customer experience and loyalty

https://www.finextra.com/pressarticle/68750/commbank-ships-free-data-analytics-platform-to-smes?utm_medium=rss&utm_source=finextrafeed&utm_source=GaggleAMP-Atos%20Sector%20Marketing%20Programme%20&utm_medium=Twitter%20(GaggleAMP)&utm_campaign=Q217%20FS%20News&utm_content=commbank-ships-free-dataanalytics-platform-to-smes-httpgag-899485