Self-Service BI (SSBI)  is for some and a mistake for others. Catherine Wilks lays out the critical success factors for effective SSBI.

I have an additional take on this- SSBI that remains a standalone answer to a short-term "insight gap" rarely gains a critical mass in an enterprise. Too many people are suspicious of the data, the analysis and that the parties involved are just advancing their big ideas. 

Better if the SSBI is embedded in the enterprise's apps and workflows as described in:

"When SSBI is a mistake". 

The corollary  is, of course, when SSBI is the right choice.