I recently presented an antidote to Big Data Analytics at a workshop full of data scientists, analysts and data specialists. I challenged them to think outside the narrow perceptions of algorithms, machine learning and eye-watering visualisations. Why?
To temper the temptation to rely on data too much, to beware of following the herd in group think and to challenge conclusions when intuition suggests that something is not quire right.
Then I read this article showing how artists could help organisations innovate and transform culturally, digitally and competitively.
Challenge yourself, follow the link and share your thoughts
Business success requires looking at the marketplace differently than others have before. You have to cut, reshape and polish ideas until they excite your customers enough to recognize the economic value of those ideas. This is precisely what artists do, but artists are often more willing to think outside the box than corporate employees. This is not because artists are inherently more talented, but simply because corporate employees are subject to more constraints.
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