Nucleus Research estimates that toggling between applications can take up as much as 1 to 2 hours of an employee’s time each week. On the other hand, embedded analytics is adopted three times more than traditional standalone BI.
More importantly, it’s not what people want. People need analytics in context of their jobs to make truly effective decisions and take action. For most of us, that means in the business applications we use every day for sales, operations, finance, marketing or HR. Standalone analytics applications simply don’t do that.
More thought leadership:-
The far more interesting point is what the acquisition says about the direction the BI market is headed. Standalone analytics applications are dying, and embedding analytics into applications people use every day is the next big opportunity. Infor purchased Birst to bolster analytics within its ERP applications. Sound familiar? Workday purchased Platfora for that reason, Salesforce did the same with BeyondCore, and Oracle did the same with OBIEE f/k/a Siebel Analytics f/k/a nQuire whose founders started Birst (thanks for indulging my trip down memory lane). Our research shows a decline in the use of standalone analytics applications like Tableau. In fact, the 2017 State of Analytics Adoption Report found that adoption of traditional standalone analytics tools has peaked and is now in a two-year decline. Why? It’s pretty simple: It’s inefficient and it’s not what most people want.