Sandwich vans to us Brits but the theme is the same. If you can match location and other data sources you can find the best pitches to optimise sales.
If food trucks/sandwich vans leverage location data so should all industries.
Insurers to match a local contractor or auto body shop with a claimant to deliver the repair & replacement services fast and efficiently. Higher NPS form customers and lower operational costs for the insurer.
Sting in the tail, as always, is to be able to source the right data to match, blend with location data. Data is always the key to, or barrier to, success.
Source the right data and you get the insights to make better decisions. The more data the nearer to being able to exploit algorithms, machine learning and AI.
Location, location, location- the key to penetrating insights
“New data streams, like transactional data and foot traffic data, can provide more insights on what locations and at what times of the day certain sites are busiest,” Giraldo says. “Building models with this more precise information will make for more accurate sales forecasting.” But the barriers to adoption of location data-driven strategies are significant. Regardless of industry, Giraldo says one of the main hurdles businesses must overcome is acquiring relevant location data to use in their strategies.