Microsoft and CARTO are strong believers in the power of location data and Location Intelligence to deliver tangible business outcomes.
This partnership is an interesting step in enabling access to LI tools in the enterprise world. CARTO has achieved co-sell status with Microsoft, enabling Microsoft’s salesforce to offer CARTO Builder and CARTO Engine products on top of Azure Technologies to their corporate customers, driving their delivery of innovative solutions in the Indoor Analytics and Retail optimization space.
CARTO is to Location Analytics in the same way Logi Analytics is to Embedded Analytics.
Both strong in their respective niches.
There is great potential for every single company to incorporate Location Intelligence & Location Data analysis solutions to help them gain a better understanding about the market landscape, and their customers and prospects behavioural patterns. The partnership with CARTO will allow us to enhance this type of offering to our clients through these Azure-based innovative solutions. Pilar López, CEO at Microsoft Ibérica