Non Profits range from the large like Save the Children to small organisations run by one or two people. The largest non-profits are in as much need of analytics as any commercial enterprise or public sector organisation.
Otherwise they will make bad decisions resulting in lower donations and higher costs.
The Church of the Nazarene shows how to benefit from analytics. In the linked article below DonorPerfect specialise in this field.
There are close to 1.8 million nonprofit organizations in the U.S., and most of them have yet to discover the benefits of analytics. "In terms of basic analytics, it's shocking," according to Jon Biedermann, a VP at DonorPerfect, which makes web-based software to help nonprofits manage donors, mail campaigns, grant and gift tracking, and accounts payable. "When I speak at seminars, it's surprising how few people understand and are using analytics -- and these are often large organizations," Biedermann says.