Helps explain the baffled look in the C-Suite as the skunk works team show that customers needs require a major change in product, company, service strategy.
Helps bridge the gap between the structured strategist and the lateral thinking innovator
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Is there room for storytelling in making a compelling case for a new direction? Absolutely. The language of customer need is one that everyone speaks. But the structure and language of the story should match the audience. When speaking to executives, innovation leaders should make sure they are not only heard, but understood.
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