Refreshingly candid review of hurdles to self-service analytics which you should augment by reading "When self-service analytics is a mistake".

The key fact is that self-service BI & Analytics is not an alternative to a well planned, implemented and maintained BI & Analytics commitment across the organisation. That is the necessary precursor to self-service BI. 

There is evidence that too many BI deployments are disappointing but the successful ones show how critical and  successful they are to commercial enterprises and public sector organisations.

Once successfully deployed, self-service BI is the natural next step to deliver relevant insights across the full spectrum of users from line-of-business operatives to analysts.