Kahneman and Tversky together have made a great impact on decision-making and David Brooks makes the case that most of us just follow our noses.
I believe this justifies the need for Self-service BI & Analytics. Tools that enhance the ability to "follow our noses" and test intuitive hunches.
How to help that for users across an organisation from the front-line operative to the C-Suite without creating data silos and cognitive islands of misunderstanding?
Not least by insisting on analytics platforms underpinned by the security models and user admin applied and overseen by central IT, CDO & team with a backing of data scientists.
That means embedding analytics in purpose built enterprise applications rather than pandering to line of business leaders intent on a quick dash to data discovery and visualisation.
They succeeded not because they were master decision-makers but because of their capacity for zealous engagement. They followed their interests step by step. And this is my problem with the cognitive sciences and the advice world generally. It’s built on the premise that we are chess masters who make decisions, for good or ill. But when it comes to the really major things we mostly follow our noses. What seems interesting, beautiful, curious and addicting?