"The Wisdom of Crowds" generally yields better forecasts, conclusions and ideas. So wise to heed advice from major analysts and industry research that ISVs & SaaS Providers need to embed world-class analytics.
Not just universal KPIs and enterprise dashboards but self-service BI & Analytics on a secure and scalable platform. No more data & analytics silos please.
" A well-conceived addition of BI capabilities makes an ERP solution more attractive and "stickier". A stickier solution drives greater adoption and engagement in the underlying solution. Greater engagement drives higher customer satisfaction. Higher customer satisfaction drives improved renewal rates, and the chain of goodness just keeps going...."
Michael Locke Aberdeen Group 2014
Find out more in"Why Embed Analytics" and follow link to article below
If adoption wanes and customers churn, your budgets could be cut which could limit future resources to continued core product evolution ultimately leading to product lines being eliminated. One key challenge to successfully integrating analytics is what we call “the success problem.” Once improved analytics – beyond static reports and charts – are added to applications, users quickly begin wanting more. They want a bar chart turned into a column chart. They desire adding new data sources. They seeks out advanced visualizations. In the old world a PM had to account for these requests and allocate development time to ongoing ad-hoc requests. As anyone that has developed in a sprint to reach milestones on a product roadmap can attest to – distractions are the enemy of timely product launches.