Broken Links: Why analytics investments have yet to pay off, from the Economist Intelligence Unit (EIU), found that although 70% of business executives rated analytics as “very” or “extremely important”, just 2% are ready to say they have achieved “broad positive results”

Depressing reading but luckily the issues are usual basic ones that can be remedied.

One factor highlighted below- get access to and analyse the data you already have. Co-incidentally I was writing of this critical task earlier today:-

Increase ROI- access more of your data