" A well-conceived addition of BI capabilities makes an ERP solution more attractive and "stickier". A stickier solution drives greater adoption and engagement in the underlying solution. Greater engagement drives higher customer satisfaction. Higher customer satisfaction drives improved renewal rates, and the chain of goodness just keeps going...."

In other words a chain of aha! moments

Read the 2016 State of Embedded Analytics Report. Over 800 respondents from US and UK . And this is the fourth year so there is trend information to review. This is published by Logi Analytics which Gartner rates as No.1 for embedded analytics so it is a good place to start. 

I recently wrote of the importance of embedding Location Intelligence-. Combine the best of two worlds. I came across Carto which is, I believe, the only Location Intelligence Analytics vendor that offers a similar platform and APIs to embed location intelligence in solutions and enterprise apps. Again, a good place to start. 

All of which makes apps stickier and full of those aha! moments. The moments driving better decisions and better execution of decisions because the analytics are embedded in the core apps people use every day,