Chimes with my contention, not to mention Gartner, Aberdeen et al, that every application should be an analytics application. And not just for current and historic data but at the same time to include predictive analytics.

After all, when you drive a car you only look in the rear view mirror now and then. To avoid crashing you have to look at the road ahead.

All available in the context of the enterprise applications they use during the day i.e. embedded, or integrated, into the core work processesand work flows. That way the CRM application becomes stickier, usage increases, satisfaction soars and reinforces wider adoption.