Combine this with being able to deliver insight across all personas across an enterprise:-
- Information consumers-maybe 80% users
- Information Creators- typically 15% users
- Information Analysts- often 5% users
“But what has changed everything is the advent of unstructured data. Structured data has well defined fields, and we’ve always provided solutions around it, but the volume of unstructured data is growing and growing.” One example Acharya cites is a demand from manufacturers for information about how their products are allocated shelf space at retail. This too can now be monitored and measured in real time thanks to sensors designed to detect which brands and logos are visible on the shelves.