This webinar caught my eye and I'll be watching it. Strongly recommend you also read the 2016 State of Embedded Analytics Report. Over 800 respondents from US and UK . And this is the fourth year so there is trend information to review.

Also worth reading reports from Aberdeen Group which discuss embedded analytics for the Large Enterprise & SMB organisations. And for the ISV and SaaS solution provider. This quote from Michael Locke (Aberdeen Group; "Embedding Analytics in ERP:Key Learnings fort the Savvy ISV " April 2014 is very peretinent

" A well-conceived addition of BI capabilities makes an ERP solution more attractive and "stickier". A stickier solution drives greater adoption and engagement inm the underlying solution. Greater engagement drives higher customer satisfaction. Higher customer satisfaction drives improved renewal rates, and the chain of goodness just keeps going...."