Shows how external data, often open source, is essential to gain competitive advantage and launch successful new drinks.

As applicable for other "FMCG" enterprises. Then you need the data analytic platform to ingest and categorise  the unstructured data, combined with an BI & Analytics platform to see new insights, make better decisions and execute them well.

To help, users throughout product management, sales, research and marketing need the benefits of self-service BI to combine practical market expertise and intuition with big data analytics