In the rush to exploit telematics, machine data, social media, it will be hard to know what data to collect, join, analyse and action. Some good tips from Mike Fish at BigData4Analytics:

  1. Question
  2. Accelerate
  3. Transform

Read the article and you'll see it complements the article below.

Having achieved that you will need an agile analytics platform that helps experiment, test with users and iterate. This means you will be able to exploit the value of the data, new insights and turn these into better plans, decisions and outcomes.