Under utilised data biggest drag on digital transformation
"“The forward-leaning hotel companies are investing in a shift from transactional-based data to event-based data.”
Chris Silcock, CCO,...
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Know what your customer wants
Digital disruption is often an excuse for failure to understand customer behaviour and needs.
Comprehensiveness is a differentiator - not...
"Augmented Intelligence" rather than AI
You must not take the human out of cognitive computing unless you want a dumb solution.
Mark Palmer makes the point well ( I...
Travel, hospitality & Location Intelligence
Mind you it is not just executive travellers but leisure ones as well. I remember at Hilton Hotels using insights from the data we...
IoT innovation in hospitality
The balanced score card was, and probably still is, across Hilton Hotels with customer input scoring vital KPIs e.g. quality of shower...
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