Martin Risau states, and who would disagree, that people in businesses expect to access insights with the same kind of ease and user-friendliness we get from all the newer services we know".
To deliver the transformational impact that Martin descries this means that it is not just a small number of analysts and managers that require these insights- it is the whole range, continuum if you like, of users (personas) across an enterprise.
- Information consumers typically reviewing KPIs
- Content creators that query data, author and share new reports and dashboards
- Data Analysts discovering the value in data and testing/sharing new insights.
The first category is well-served by the current choice of agile BI-Analytics applications. The second by a few and the third by only a handful combining stock, managed reporting PLUS self-service BI.
Only a handful as it is a challenge to deliver that and with the ease and user-friendliness Martin asks for. An analytics platform that delivers BI & Analytics in a secure and scalable process to all those personas and not just a few. No silos of insight and data but still secure collaboration
Enterprises and organisations then have a purpose-built Big Data Analytics and BI application
The democratization of data, as this trend toward broader distribution is called, has the potential to transform business. It can help companies be more efficient and agile, predict more accurately and react more quickly and use global data to influence local decisions that can have a direct effect on customer satisfaction, employee engagement and businesses’ top and bottom lines.