• Just read this great acronym- SAM-  from Bill Schmarzo to apply before you engage on big data projects .

Will the Big Data Insight be:-

  • STRATEGIC- does it matter to the business?
  • ACTIONABLE- can the business act upon the insight?
  • MATERIAL- does it outweigh the cost?

If you can answer yes to all three make sure you can also answer yes to the following.

"Can you integrate the insight with the business process"?

If not you will get no value from the insight. To ensure you can go to a combination of 

Combined they offer a solution geared to getting value from insight