“The report shows that demand for self-service analytics is expanding beyond data analysts to everyday users, who need to monitor and measure key performance indicators,” said Brian Brinkmann, vice president at Logi Analytics. “If organizations want to see these users be successful, they need to offer analytics within the business applications they are using every day.” When users are forced to leave their preferred business applications to conduct analysis, they are less likely to use that analytics tool. The report found that 43% of application users leverage embedded analytics regularly, which is double the user adoption rate of traditional BI tools reported in the 2015 State of Self-Service Report.

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