Analytics is an integral part of business, commerce and government. It is not a standalone activity which is probably why so many BI and Analytics investments deliver little value.

See "Damning analysis of Analytics?

Logi Analytics embedded in enterprise and public sector applications delivers the  actionable insight and decision making capabilities  essential to maintain competitive advantage. Not to just to a limited set of users but across the whole organisation and personas from operational front-line to CEO. 

In today's disruptive world only embedded analytics will make the digital, organisational and cultural transformation work.

Congratulations to Marlin Equity for recognising that and Logi Analytics for pioneering embedded analytics