AI & machine learning are all well and good but far too many organisations just don't have access to vital information hidden in unstructured data.
I agree with the author that; " Your path to intelligence should not be delayed because your data is in a poor state. The best time to get started on analytics is always now. The saying “done is better than perfect” could not be more relevant for businesses looking to gain a competitive edge through their data. Imperfect data can still provide companies with actionable insights, while simultaneously exposing data quality issues that teams can identify and improve over time."
BUT-must not ignore the vital information held in unstructured data- freeform text in forms( analogue or digital), word documents, emails, photos and images. Hand-written annotations....
You can and should tackle this issue today without delay. Many organisations ignore over 80% of vital data. Don't be guilty of the same mistake.
Take action- here is a practical data analytics strategy to help achieve the goals outlines below
However, augmented intelligence at the desktop alone won’t be enough to keep employees, and customers, smiling. These capabilities need to be extended to every customer contact point with universal access across multiple platforms. This enables marketers, sales and customer service to spend more time engaging with customers and applying the human touches of creativity and personality. With all the promise of augmented intelligence, updating back-end processes now to enable deep access to information and actionable insights might not seem glamorous, but it will have a significant impact on both employee and customer experience. Delight your customers by starting your augmented intelligence journey now.