We are entering a new era, the digital age is in full throttle and businesses have computers everywhere ticking away recording a stupendous amount of information, so much of this information is going to waste and companies who don't manage this data and turn it into intelligence are falling behind. Even in highly complex industries, the realization that machine learning will one day cause disruption is coming to the forefront. It most cases effective machine learning programs can be achieved with thousands to hundreds of thousands of observations and companies and starting that process now to really understand what data they need to be collecting, how to gather more data through data mining and how to build a plan for a machine learning future.