Disappointing and yet sadly predictable. In this knowledge based world the organisation that makes and executes the best decisions will generally be the market leader. 

Critical to this is BI that caters for the complete range of users across a commercial enterprise or public sector organisation. 

  • Without that how can people at all levels make objective data-driven decisions? 
  • How will we overcome the natural inclination to ignore factual evidence and follow our noses to an instinctive conclusion?

 A conclusion that matches our inbuilt biases and big ideas- the infamous and destructive cognitive bias our mammalian brains default to. 

Add the BARC report to your research when choosing how to deploy BI effectively across your own company, enterprise or organisation.