The linked article highlights the use of HR analytics in recruitment. To that add retaining talent of course. BUT:-
There are deeper challenges that should be faced in my article "HR Analytics; an Oxymoron?"
Analysing data may not be for everyone, but the use of analytics in talent retention is being touted as one of the next big trends for companies. According to Deloitte, the use of people analytics by businesses is gathering speed, with half of 7000 global companies surveyed saying they now use data to predict and improve workforce performance. However, more than 60 per cent still described themselves as "weak" in using big data in recruitment.