Broken Links: Why analytics investments have yet to pay off, from the Economist Intelligence Unit (EIU), found that although 70% of business executives rated analytics as “very” or “extremely important”, just 2% are ready to say they have achieved “broad positive results”
Depressing reading but luckily the issues are usual basic ones that can be remedied.
One factor highlighted below- get access to and analyse the data you already have. Co-incidentally I was writing of this critical task earlier today:-
The third area highlighted is the platform dimension. Of this, Wetherill says “What we saw there is a lot of action in cloud based Big Data infrastructure. But while something like 90% have made the decision to move down this path to augmented, cloud based infrastructure, only 8% has connected the pipes with the analytic capabilities. “This is a shocking gap – it really highlights how we’ve been building the plumbing but haven’t yet turned on the water to pull it through to the parts of the business where it can have the most impact.”