Well balanced article which misses one other key trend which is past the tipping point. Embedding analytics in enterprise and public sector core applications. Analytics is only really effective when information users absorb insights in the context of the work they are currently engaged in.
Analytics should be embedded in work flows and work processes to allow users to make better decisions and execute them effectively.
Two trends combined to offer significant competitive advantage and efficiency to organisations
For many years, self-service has been the big trend, but we’re past the tipping point, where user and business-driven requirements, facilitated by IT, is now the norm. Data exploration should not only be conducted by business analysts, but an entire organization – from executives to the bulk of the workforce. This is symptomatic of a wider shift in the analytics community that has been going on for a while. Namely, the industry is moving away from a reporting-centric perspective with some analysis, to an analysis-centric perspective with some reporting. As this happens, self-service and agility needs to continue to scale to become much more enterprise-class. Many of our discussions at the summit were with executives and department heads who are looking to implement more scalable, performance-focused and governed self-service analytics initiatives in their companies.