Shows how external data, often open source, is essential to gain competitive advantage and launch successful new drinks.
As applicable for other "FMCG" enterprises. Then you need the data analytic platform to ingest and categorise the unstructured data, combined with an BI & Analytics platform to see new insights, make better decisions and execute them well.
To help, users throughout product management, sales, research and marketing need the benefits of self-service BI to combine practical market expertise and intuition with big data analytics
Traditionally, when we think of Big Data Analytics and product development, the discussion is about internal data: feedback on existing customers, products, sales gleaned from proprietary databases. But it’s when companies turn their attention outward to the masses of unstructured data that they can understand not just what already exists, but what ought to be. If you’re familiar with the beverage industry, you know there’s nothing usual about the business cycle anymore. Just as rapidly as consumers switch between the latest trendy beverages, flavors, and properties, so too are big data analytics tools evolving to help companies capture those insights and act on them.
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